
Ruby Hammer
Ruby Hammer is a woman that needs no introduction. She has worked with MINMAX Beauty since the beginning, using her beauty knowledge and skills on our models – creating beautiful, natural yet defined looks. She was our make-up artist of choice for ‘Sheer Beauty’, ‘Great Hair, Don’t Care’ and our recent story ‘A Force To Be Reckoned With’. If we want to achieve glowing, fresh and minimal – we always think of Ruby first. It is almost like she cracked has the code to true beauty.

The definition of beauty
So we wondered what is the definition of beauty for such a successful make-up artist as Ruby? What does ‘real beauty’ mean to somebody who’s lively-hood consists of bringing out people’s inner beauty with the help of make-up?
We asked Ruby Hammer – what does beauty mean to you?
“Beauty to me is not just cosmetic. I know looks can be enhanced with beauty products, but true beauty is a reflection of an inner spirit. It is ageless and full of grace – not perfect. You know when you are in its presence and it uplifts you. Beauty is simply being kind and confident.”

Kind and Confident
A big thank you for such inspiring and true words – you heard it from the professional: True beauty comes from within. Although a little foundation and mascara never hurt anybody … Make-up is packaging for what really matters – your character and your being.
So find your considerate self, and as Ruby said: “Be kind and confident” and you’ll shine from within. Keep a beautiful perspective.

Follow Ruby
You can find Ruby Hammer on her website:
And on her Social Media channels:
www.instagram.com
www.twitter.com