Embracing your natural Hair Texture

Since I was young I always envied girls and women with curly hair – there was nothing more beautiful for me than a head full of curls. I frantically tried everything to change my flat, stick-straight hair, to the point where, yes – I even got a perm. After years of struggling to bend my hair into a shape and form, it’s just not supposed to have, I learned how to appreciate my hair texture – and frankly, am much happier for it.

That’s probably the reason why I could relate so well to the story of Michele Scott-Lynch, the Founder of Bouclème – who has just launched the revolutionary new range of hair care for curls.

She straightened her hair for years, not letting her hair do what it naturally wants to do – curl. She never embraced her natural hair texture …. until she became a mother:

“When my 2 beautiful curly-haired girls entered the world, it was important for me to help them love their curls. I needed to be a curly role model for them to see the beauty in having a head full of curls. I was determined that they wouldn’t wake up everyday feeling cursed, as I did for so long.”

We talked to Michele about Bouclème and her life as a brand founder and curl-embracer.


10 Questions for Michele Scott-Lynch

1. Tell us a little bit about yourself – how did you come up with the idea for Bouclème?

After researching the ingredients of curly hair care ranges, I found that the majority of products available were sulphate and silicone based – 2 ingredients that perpetuate the problem of dry frizzy curls. One strips the hair of all protective oils, and the other, a non-water soluble film former, gives the illusion of smooth and sleek hair but prevents much needed moisture from entering the shaft. The only thing that can remove silicone is sulphates, so it becomes a vicious circle of curls being dried out by sulphates and requiring more silicone to fix it. Trying to find natural and effective alternatives wasn’t easy, and after experimenting in my kitchen making flax seed gel and conditioners I decided to create my own natural range.

2. Why do you think is it important for women to embrace their natural hair texture?

For a long time straight, sleek hair has been portrayed as highly desirable. I’ve met lots of women who are naturally curly but have totally rejected their curls believing that they’re unattractive, unprofessional and unmanageable. Young girls only have to watch films like ‘The Princess Diaries’ to have this belief affirmed. The suggestion is that Anne Hathaway is ugly with her curly hair and glasses – but as soon as the glasses are removed and her hair is straightened she is then accepted as beautiful. For me truly loving yourself is embracing your uniqueness, which includes who you are and they way you look. It’s so incredibly empowering, and makes the world a more interesting place. Also, constantly blow drying/straightening curls is extremely damaging to your hair.

3. Take us through a day at work – how does it usually start/end?

After I drop my girls off at school, I like to take time to meditate, go for a run or do some pilates. This sets me up with a positive mindset for the day. The rest of the day is spent answering emails, planning our marketing strategy, events, social media, new products and liaising with current and new stockists. I normally end the day with a great book in bed totally exhausted.

4. What do you enjoy most about your job – what is your favourite part of the process?

I love creating, and right now we’re in the process of making 2 new products. It’s so exciting testing out new formulas, seeing the design for the bottles take shape and talking to people about it. There is also nothing better than receiving an email from happy curly customers – such a great feeling: wish I could bottle it.

5. Tell us about the products – what is their unique selling point?

Curly hair tends to naturally be drier than other hair types, and frizz is a sign that hair lacks moisture. Our range uses virgin coconut and argan oils that are molecularly small enough to penetrate deep into the hair shaft delivering moisture where it’s needed most. Rich in antioxdants, vitamin E, omega 3, 6 and 9, they strengthen and protect the hair from the inside out. Add to this the humectant properties of Aloe Vera leaf extract and the conditioning properties of Linseed and together they hydrate, soften and smooth the hair cuticle, enhancing curl formation and definition. Our non-foaming Curl Cleanser also gently cleanses curls without stripping away moisture-ideal for dry thirsty curls.

6. Do you have any advice for somebody who wants to launch a new beauty brand?

Beauty is a competitive market, do your research and create something you’re passionate about. Running your own business can be tough and you’ll need passion to drive and push you on.

7. What was the best advice that anyone ever gave you?

Maya Angelou once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel”.

8. What is beauty to you?

Loving yourself and being yourself. Nothing radiates beauty more than feeling empowered and confident.

9. Which motto keeps you going?

Where there is a will, there’s a way!

10. What are your goals for Bouclème’s future?

We’ve launched with an umbrella range to cover as many curlies as possible – however curls come in so many variations. We’re already looking to diversify the range to cater for finer, looser waves through to thicker, tighter curls. We’ll launch 2 new products this Autumn. We’re also planning a curly tour of the UK to help educate others on how best to look after their curls. Education is key in understanding the needs of your curls, once you know what your hair needs, bad hair days become a thing of the past.