15 Professionals in one Bedroom
One of the biggest MINMAX shoots yet – 15 professionals, from models, make-up artists, manicurist, hairstylists, assistants, photographer, digital operator, to a camera man …
It was a full house to say the least. We all squeezed into this gorgeous little bedroom in North London and envied the models who were posing between the comfy white sheets.
The idea for our story ‘Bed Head’ was to take the trend, of messy undone hair and take it to the next level – meaning that these styles are supposed to look like they “just woke up like this”. And who could do bed head better than red heads – and of course George Northwood? The master of undone, sexy, messy hairstyles.
4 different red haired models, 4 different personalities. We had one cute and shy girl with long romantic hair, one sophisticated woman with a sexy bob, a modern and eccentric model with a straight textured look and a real rock chic with a short crazy pixie.
Our Behind The Scenes Video
See for yourself and join us in the Behind The Scenes video of our ‘Bed Head’ story – featuring the whole team including George’s adorable French Bulldog ‘Rex’.
Filmed and edited by Jem Mehmet.
On Set with George Northwood
We interviewed George and here he gives you his rundown of each girl’s look and explains how to achieve the messy style. He also revealed which products he used for the different ‘bed heads’.
Some of the products mentioned are by the way George’s absolute favourites:
“My 3 favourite hairstyling products would be ‘Quick Tease‘ by Redken – an amazing hair spray which gives you that ‘back combing’ effect really easily without the hassle of having to actually back comb the hair.
Two, ‘Rough Paste‘ also by Redken. It’s basically like a wax but it has a bit of grit to it. So it’s really good for creating that beachy, messy look.
Third, Redken as well, (I am just obsessed with Redken) is ‘Powder Grip‘! It is a little tub of gritty talc powder that you put in the hair so it mattifies and makes it really gritty. You can tell I like texture in hair!”
First Look - Emma's Messy Mane
“First – Emma, she has got amazing long hair. We plaited her hair and put the drier over it to set in place, then took the plaits out, tonged it a bit around the face and then just used loads of dry shampoo and texturising spray to make it really messy.”
Redken Pillow Proof Blow Dry Two Day Extender
Second Look - Beth's Undone Bob
“Beth has got an amazing choppy layered haircut. It didn’t really need too much doing. We just got a small barrelled tong, tonged some random bits and then put some quick tease in it and a deep side parting so it looked more undone.”
Redken Styling Rough Paste
Third Look - Georgie's Modern Straight
“For Georgie, we wanted to create the new modern, straight texture. So straight but messy. We just half heartedly blow-dried Georgie’s hair, put some Quick Tease Spray through it to make it look really messy and textured.”
Redken Style Connection Quick Tease
Fourth Look - Jodie's Rocker Pixie
“Jodie has got amazingly beautiful short hair – so all I wanted was to make it look like she had just woken up. We dried it in chunks, so it was all bitty and messy and then just put loads of dry shampoo through it so it was matte.”
Redken Powder Grip