Welcome to MINMAXBeauty.com. 

Hi! My name is Elisabeth Hoff, and I am a photographer and film director working in the beauty industry.

I founded this site because I believe everyone should, and can, feel beautiful.

Here at MINMAXBeauty.com my aim is to celebrate all kinds of beauty from

MINimum to MAXimum. 

Whatever your age and size – beauty is about two things:

1) Confidence and 2) Getting the presentation right so that we feel comfortable in our own skin

Here I share some of my photographic beauty collaborations in STORIES , insights gained from working in the beauty industry, and share as many tips and tricks as I can get my hands on from talented friends and colleagues in the industry.

I hope that by sharing some of my, and other’s inspiration, ideas and insights on the subject, you might also find something that will inspire you on your own journey…to a confident, perfect you!



New - Elisabeth

More of Elisabeth’s work: www.elisabethhoff.com